Profile
Sensis is Australia's leading directory, advertising
and information provider. Sensis offers powerful, multi-channel
solutions, which incorporates directories, voice, online
and wireless channels and electronic directories. Sensis
is synonymous with Australia's most iconic communication
brands such as Whitepages, Yellowpages, CitySearch and
Whereis.
01Challenge Sensis stages an annual
conference to discuss and motivate internal clients
for major sales and business goals. Carnival Media
Group was tasked with creating an exciting multimedia
introduction extravaganza. The goal was amplified
by the fact that two different conceptual ideas
had been leaked to the employee base. Multiple concepts,
being "Bigger than Ben Hur" and "Catching
the Wave" provided a difficult task for Carnival
Media Group to integrate. The problem was further
compounded by an extremely tight deadline.
02Solution Carnival Media Group developed
a themed multimedia presentation utilising skills
in illustration and animation. The presentation
also integrated video components making the most
of the full visual experience. The presentation
was further enhanced with the use of carefully selected
music to stir an emotive response from the audience.
03 Results The Carnival Media Group
presentation ensured audience engagement, and worked
well to ensure the target audience retained key
communication messages. Carnival Media
Group was able to bring the two themes together
cohesively and the impact of the presentation is
still talked about within the company today. Further
to the success of the project, Carnival Media Group
delivered on time and within budget and has consequently
secured the management and organisation of further
projects with Australia's largest information provider.
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